Furman's own home based business is as a professional writer, business and marketing consultant. Do the Web Right is written from Furman's own experiences -what works and what doesn't.
Furman starts from the beginning of setting up a successful website. He has written clear concise chapters dealing with just about everything - conversion rates, advertising and search engine optimization. His six questions to ask yourself may seem basic, but they lay the foundation for success. The physical layout of a website is also discussed in depth. Where Furman shines is with his writing skills, geared specifically towards the web. There are examples are given of what works and what doesn't, with case study examples. Furman's style is light hearted and entertaining, yet informative. There is a CD included with this book as well. There are some templates, but I thought that some of the resources, such as The Importance of a Nice Home Office could have been included in the book itself.
If you're looking to set up a website to promote yourself, your business or your service, this is a great guide on how to do it right the first time. Like a copy of your own. Thanks to the generosity of Self Counsel Press, I have one to giveaway. Simply comment to be entered. Open to US and Canada. Closes Saturday Sept 5 at 6 pm EST.
Here's another review by Anysia of Booklorn.